Tata Motors Success Story

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Tata Motors Success Story

                             


Tata Motors is an automotive manufacturing company based in India. Headquartered in Mumbai, it was formerly known as TEL CO, and its parent company is Tata Group. The major products that the company deals in include trucks, passenger cars, vans, buses, coaches, military vehicles and construction equipments. As of now, it is the 17th biggest motor vehicle production company in the world, 4th biggest truck producer, and 2nd biggest bus manufacturer.


Basic Details of TATA Motor

Name: - Tata Motors
Founded: - 1945
Founder: - Ratan Naval Tata
CEO: - Cyrus Pallonji Mistry
Industry: - Automobile
Sector: - Private
Country: - India 

Physical presence across the globe

Tata Motors have assembly plants and auto manufacturing units in different cities of India, including Sanand, Luck now, Pant agar, Jamshedpur, Pune and Dharwad. They have facilities in Thailand, UK, South Africa and Argentina too. As far as their development and research centres are concerned, they are present in Luck now, Jamshedpur, Pune and Dharwad, in addition to South Korea, UK and Spain. The company has a joint venture for manufacturing buses with Marco polo, for       construction equipments with Hitachi, and
for automotive components with Fiat Chrysler.

Founding and history rattan Tata image

The company was founded in 1945 as a branch of Tata Group to manufacture locomotives. It collaborated with Daimler Benz AG, and constructed its first commercialized vehicle in 1954. The collaborated ended in the year 1969, after which the company entered the market of passenger vehicles in 1991. 
With the launch of Tata Sierra in 1991, it became the 1st Indian company to manufacture a competitive automobile on its own. In 1998, they launched Indica, and Tata Nano in 2008. In 2004, they acquired Daewoo Commercial Vehicles Company, and purchased the Jaguar Land Rover in 2008 from Ford. In November 2015, Lionel Messy became the company’s brand ambassador to endorse and promote Tata Motors passenger vehicles on a global level.












Major products of Tata Motors


Tata Ace, launched in 2005, was the               first home-grown sub-one-ton mini-               truck of India, and even turned out to be a huge success. The company also exports Tata Ace to South America, Europe and Africa. Tata 407, the LCV, was launched in 1986, and it has sold more than 500,000 units since then. In India, this model dominates 75% of the LCV market. Tata Bravo and Tata Prima Racing truck are other notable models of Tata Motors.


Tata Motors has recently unveiled Tata Hexa Crossover in 2015, which is an upcoming 6-seater crossover to be launched by 2016.

Watch The Video :- 
https://www.youtube.com/watch?v=Qqo6Blse2KA&feature=share 


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