Tata Motors Success Story
Tata Motors is an automotive
manufacturing company based in India. Headquartered in Mumbai, it was formerly
known as TEL CO, and its parent company is Tata Group. The major products that
the company deals in include trucks, passenger cars, vans, buses, coaches,
military vehicles and construction equipments. As of now, it is the 17th biggest motor vehicle
production company in the world, 4th biggest truck producer,
and 2nd biggest bus manufacturer.
Basic Details of TATA Motor
Name: - Tata Motors
Founded: - 1945
Founder: - Ratan Naval Tata
CEO: - Cyrus Pallonji Mistry
Industry: - Automobile
Sector: - Private
Country: - India
Physical presence across the globe
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T
ata Motors have assembly
plants and auto manufacturing units in different cities of India, including
Sanand, Luck now, Pant agar, Jamshedpur, Pune and Dharwad. They have facilities
in Thailand, UK, South Africa and Argentina too. As far as their development
and research centres are concerned, they are present in Luck now, Jamshedpur,
Pune and Dharwad, in addition to South Korea, UK and Spain. The company has a
joint venture for manufacturing buses with Marco polo, for construction
equipments with Hitachi, and
for automotive components with Fiat Chrysler.
Founding and history rattan Tata image
The company was founded in 1945 as a branch of Tata Group
to manufacture locomotives. It collaborated with Daimler Benz AG, and
constructed its first commercialized vehicle in 1954. The collaborated ended in
the year 1969, after which the company entered the market of passenger vehicles
in 1991.
With the launch of Tata Sierra in 1991, it
became the 1st Indian
company to manufacture a competitive automobile on its own. In 1998, they
launched Indica, and Tata Nano in 2008. In 2004, they acquired Daewoo
Commercial Vehicles Company, and purchased the Jaguar Land Rover in 2008 from
Ford. In November 2015, Lionel Messy became the company’s brand ambassador to
endorse and promote Tata Motors passenger vehicles on a global level.
Major products of Tata Motors
Tata Ace, launched in 2005, was the first home-grown sub-one-ton mini- truck of India, and even turned out to be a
huge success. The company also exports Tata Ace to South America, Europe and
Africa. Tata 407, the LCV, was launched in 1986, and it has sold more than
500,000 units since then. In India, this model dominates 75% of the LCV market.
Tata Bravo and Tata Prima Racing truck are other notable models of Tata Motors.
Tata Motors has recently unveiled Tata
Hexa Crossover in 2015, which is an upcoming 6-seater crossover to be launched
by 2016.
Watch The Video :-
https://www.youtube.com/watch?v=Qqo6Blse2KA&feature=share
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