Balaji Group
Balaji wafers which was started around 1982 with just 1 tawa(frying pan) has grown enormously and today is a Rs1000 core($170 million) company.It hold’s a hefty 65% share in 5 states where it is sold.
Balaji Group in year 1976 by the member of Virani family.
For supplying wafers and namkeens to local brands to the patrons of Astron Cinema, Rajkot.Due to the shore supply of that product they decided to make their own product line inyear 1982.By the overwhelming retail success they inspired to set a semi automatic plant.Instead of preparing wafers by the traditional frying method this semi automatic plant boosted the quality, taste and more sales also.The fame of taste reached to the whole Gujarat hence it was time to takeover the whole Gujarat so that biggest automatic plant of Gujarat came in to the picture. Quenching the demand of Gujarat, Maharashtra and Rajasthan region Balaji Group is now looking forward to march over India.
HistoryThe journey of Balaji Group Chandubhai Virani - Balaji Wafers About Chandubhai Virani Chandubhai Virani was born on the 31st of January, 1957 to a farmer named Popatbhai Virani in a small village of 2000 residents named Dhun-Dhoraji in Jamnagar,
Gujarat. His family consists of three brothers – Bhikhubhai, Kanubhai and Meghjibhai and has two
children.
Faith in God, Faith in Good tasteThe makers of 'Balaji Group' brand wafers and namkeen food products has deep faith inGod & in good taste. Converting dreams into reality it leads them to the biggest potatowafers plant of India.
The Balaji plant covers over 85,000 sq. m. area in the outskirts of Rajkot city. Its big taste revenue i.e.
turnover touched to the crore rupees milestone.Balaji Group has 90% shares of wafers market and 70% shares of namkeen market inGujarat.
You are invited to travel the past, present and the future or Balaji Group
Brand equity: In the diverse Indian market of packaged potato chips and snacks.
Balaji wafers intend to pullway ahead of its competitors with its newly installed fully-automated Food-Tech PotatoProcessing Machinery.
Future plans: Balaji Group perceive in growth rather say development to touch the sky.
The company will enhance its product range by adding some futuristic andIndian traditional taste company will plan to some extruded snacks andwestern products to their Global market.
Recently company has acquiredmore space where its entire namkeen unit will be shifed.
The future will seemore of Bhikubhai Virani as a Chairman, Mr. Chandubhai as a ManagingDirector, Mr. Kanubhai Virani as a Technical Director & Mr. Keyur Virani as aR&D Director.
At Balaji progress is a life line
Thank u So much
Thank u So Much
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